Lighthouse LED Systems set to lift NBA Slam Dunk Contest to new heights
Dallas, TX – 18th February 10 – Lighthouse Technologies, TS Sports and the American Airlines Center are primed for one of the NBA’s showcase events – the NBA All-Star Weekend. Featuring the Haier Shooting Stars, the Taco Bell Skills Challenge, the Foot Locker Three-Point Contest, and the Sprite Slam Dunk, the NBA’s All-Star Saturday Night is an impressive display of entertainment, performance and technical expertise, qualities Lighthouse shares with the NBA’s rising stars.
The first true 1080p HD video screen in an NBA or NHL facility, Lighthouse’s American Airlines Center installation features a 1080x1920 high definition video screen and includes 25 individual Lighthouse screens for superior impact and visibility.
“Lighthouse is excited to play such a large role in the NBA’s showcase event,” said Ed Whitaker, Lighthouse N.A.S.A director of sales. “Our LED video technology and experience enhance the NBA’s inherent drama and excitement.”
The action at the American Airlines Center begins Friday night with T-Mobile’s Rookie Challenge & Youth Jam, and concludes Saturday night with the Sprite Slam Dunk, a grand stage for the game’s most popular players and an opportunity to marvel at the athletes’ sheer athleticism. A marvel of technology and engineering, Lighthouse’s center-hung display includes four Lighthouse P4 4mm screens, four P10 10mm scoring screens and two F16 16mm rings that deliver spectacular instant replays of every dunk, real-time statistical and scoring information, and dynamic advertising content in vivid color and detail.
“The American Airlines Center is one of the busiest multi-purpose facilities in the world,” Whitaker said. “It hosts the Dallas Mavericks and Dallas Stars, as well as concerts and events. Lighthouse’s LED video installation boosts the center’s atmosphere and contributes to every attendee’s experience.”
Lighthouse amplifies the NBA’s All-Star Saturday Night with an end-mounted, stadium-sized 22.08m (w) x 6.4m (h) screen at each end of the facility, enabling up-close connections between NBA stars and the people they inspire, from grandfathers and their sons to the fourth-graders who will imitate the awe-inspiring monster jams and three-point launches on the school playground. Meanwhile, a 960-foot long, 360-degree fascia-mounted ring provides a sensational color show, completing the American Airlines Center’s one-of-a-kind sports and entertainment experience.
“Lighthouse is proud to be partnered with the American Airlines Center in bringing the NBA’s All-Star Saturday Night to the fans,” Whitaker said in conclusion. “Today’s fans demand more for their entertainment dollar, and Lighthouse’s LED technology and customized video solutions deliver every penny’s worth.”
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