Date: November 2006
Lighthouse at the drive-in
Hong Kong – 2nd November, 2006 – Drive-in movies are still relatively unusual in the UK and are an ideal format for television broadcaster Channel Five to promote its commitment to showing films.
2006 is the third year of the FiveDrive campaign held in conjunction with car manufacturer Peugeot, which sponsors Channel Five’s film content. During July and August it took in four locations around the UK at which giant Lighthouse LED screens provided the perfect big drive-in experience, with local publicity (plus a chance to win £1,000 in cash at each venue!) ensuring that the events were well attended.
The technical production was supplied and organised by leading screen company Massteknik UK. Each event was directed by the company’s managing director Christopher Milnes, with the project managed by Mike Chesterton.
In order to provide a full ‘event’ experience, each show took place over three days and included live presenters, trailers, adverts, graphics and of course, the film. A different film was shown on each day, the evening (Friday and Saturday) events featuring Three Kings and Thelma and Louise respectively. The Sunday event was specifically for families, kicking off at 2pm and featuring the film Cats and Dogs.
All venues featured 40m2 mobile screens, those at Saltwell Park (Gateshead) and Culzean Castle (Ayr) featuring Lighthouse 25mm panels. At Thrumpton Hall (Nottingham) Massteknik deployed Lighthouse 16mm pixel pitch screen, while at Berkeley Castle (Gloucester) R19 19mm panels were used.
“We chose Lighthouse screens mainly for the picture quality, but also for the way it enabled us to use a digital signal at all of the events. This ensured that audiences enjoyed maximum quality throughout, which was very important,” says Mike Chesterton.
“At each event we were switching between two Digital Beta players, one for trailers and the other for the films, a camera feed for the live presenters, a jackpot graphic showing who the thousand pound winner was and a holding logo,” Mike continues. “This was either produced on a portable production unit brought in by us, or in one of the production cabins which are part of our mobile screens.”
This being the third year of the FiveDrive campaign, Massteknik has the event down to a fine art. “We had very good weather and it all went brilliantly, without a hitch,” says Mike.
He adds: “The Lighthouse screens have great picture quality and superb colour rendition. On many screens you look at the monitor and then at the screen, and you’ll find that the screen is a little redder, or the white isn’t as crisp. But with Lighthouse, the colours and quality are a perfect match.”[Ends]
About Lighthouse Technologies
Lighthouse Technologies Limited is a leading LED technology developer, manufacturer and global supplier of state-of-the-art LED modular video panels, which can be assembled into large scale video screens for indoor and outdoor use. Specializing in the research and manufacture of LED video screens, Lighthouse has its own intellectual properties with more than 10 active patents worldwide and is committed to remain as the premier creator of intellectual property value.
The company’s LED components, panels and complete video systems undergo stringent quality control with power-on, burn-in processes at ISO 14001 and ISO 9001-certified manufacturing plants. Its products have won several international awards, among them, the IBC Exhibition Design Award 2005, the Best-In-Show Award at InfoComm 2005, the Best New Product Award at the National Association of Broadcasters 2002 (NAB) show and the Good Buzz award at InfoComm 2004, the Technological Achievement Certificate of Merit in the 2003 Hong Kong Awards for Industry as well as the prestigious Consumer Product Design Award and the HKITCC Certificate of Merit in Technological Achievement in the 1999 Hong Kong Awards for Industry. Lighthouse was also recognized as one of the Fastest Growing Technology Companies in the 2002 Deloitte Technology Fast 250.
Lighthouse operates worldwide, through sales offices and technical support teams in the United States, Canada, South America, United Kingdom, Continental Europe, Africa, the Middle East and Asia Pacific. For more information, please visit www.lighthouse-tech.com.
Media Contact:
Sarah James, Gasoline Media Limited,
9 Dalmore Avenue
Claygate
Surrey KT10 0HQ
England.
E-mail: info@gasolinemedia.com
Phone: +44 (0)1372 471472
Lighthouse Technologies Limited,
Suites 531-537, Building 2,
Hong Kong Science Park,
Shatin, N.T.,
Hong Kong.
Tel: 852 2192 1688
Fax: 852 2423 1062
E-mail: info@lighthouse-tech.com">info@lighthouse-tech.com
www.lighthouse-tech.com