Date: July 2007

PRETTY GIRLES RULES THE WORLD WITH LIGHTHOUSE LED SCREEN

Rising stars 10 Reasons To Live Uses R16 screen in New MV

UK, 12 July 2007 - The radio-friendly pop/rock tones of UK band 10 Reasons To Live are being widely tipped to become a huge success in 2007, so a big impact was required for the promo video being shot for their song - Pretty Girls Rule The World.  Filmed by Lightening Productions, the shoot took place at Pinewood Studio’s Stage F and featured a large Lighthouse R16 screen, supplied by PSL Events.

The Lighthouse screen was used as a backdrop of the catwalk that featuring pretty girls who had replied to an appeal on the band’s MySpace web page. Charlie Lightening, Founder of Lightening Productions, who created and directed the music video knew exactly R16 was able to provide the effect he wanted.

“Having seen other music videos using LED video walls I knew that, as a video director, I could do something amazing with it,” says Charlie. “What I am waiting for is the right song with a big, American-style production. Pretty Girls Rule The World is the song, so I spoke to Pod Bluman at PSL and we worked it out,” Charlie says with a laugh.

The screen comprised 80 panels of Lighthouse R16 in a 10 panels by 8 panels (10m x 6m) configuration. As there are restrictions on the weight that can be hung from the Stage F roof, head rigger Karritt of Nippy Industries had to do some clever work to spread the load across seven rigging points via a truss beam.

 “I wanted a strong, clean image when the cameras were zoomed back, but also to have a pixellated style of image when the cameras zoomed in close. I approached R16 from an artistic point of view, it was the right screen to achieve the effect that I want.”

“I’ve always liked music videos where the background light is really strong and  R16 allowed me to use the screen as a light source, rather than just as a medium for displaying footage,” he adds.  “Everyone was happy with the result, the production values were really high.”

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About Lighthouse Technologies

Lighthouse Technologies Limited is a leading LED technology developer, manufacturer and global supplier of state-of-the-art LED modular video panels, which can be assembled into large scale video screens for indoor and outdoor use. Specializing in the research and manufacture of LED video screens, Lighthouse has its own intellectual properties with more than 10 active patents worldwide and is committed to remain as the premier creator of intellectual property value.

The company’s LED components, panels and complete video systems undergo stringent quality control with power-on, burn-in processes at ISO 14001 and ISO 9001-certified manufacturing plants. Its products have won several international awards, among them, the IBC Exhibition Design Award 2005, the Best-In-Show Award at InfoComm 2005, the Best New Product Award at the National Association of Broadcasters 2002 (NAB) show and the Good Buzz award at InfoComm 2004, the Technological Achievement Certificate of Merit in the 2003 Hong Kong Awards for Industry as well as the prestigious Consumer Product Design Award and the HKITCC Certificate of Merit in Technological Achievement in the 1999 Hong Kong Awards for Industry. Lighthouse was also recognized as one of the Fastest Growing Technology Companies in the 2002 Deloitte Technology Fast 250.

Lighthouse operates worldwide, through sales offices and technical support teams in the United States, Canada, South America, United Kingdom, Continental Europe, Africa, the Middle East and Asia Pacific. For more information, please visit www.lighthouse-tech.com.

Media Contact:

Sarah James, Gasoline Media Limited,
9 Dalmore Avenue
Claygate
Surrey KT10 0HQ
England.
E-mail:  info@gasolinemedia.com
Phone: +44 (0)1372 471472

Lighthouse Technologies Limited,
Suites 531-537, Building 2,
Hong Kong Science Park,
Shatin, N.T.,
Hong Kong.
Tel: 852 2192 1688
Fax: 852 2423 1062
E-mail: info@lighthouse-tech.com
www.lighthouse-tech.com