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Date: July 2006 Viva Italia! Lighthouse sponsors Casa Azzurri as Italy becomes World Cup ChampionHong Kong – 21 July, 2006 - Lighthouse Technologies, the world’s premier LED screen manufacturer, once again lent its support to Casa Azzurri at its home for the duration of the 2006 World Cup championship, Duisberg MSV Arena in Germany. With match tickets in short supply, watching the game on giant screens has become an integral part of such events. Lighthouse provided one of their best selling R6 LED screens as part of a sponsorship deal with Casa Azzurri, which is a collaboration between Italian commerce and the Italian Football Federation, to ensure that attending visitors missed none of the action that culminated in Italy’s well-deserved victory. The World Cup provided Casa Azzurri, also the base for the Italian team, with a unique opportunity for Italian companies to strengthen their links with the German market using their national team as the ideal - and evocative - springboard for general promotion, the dissemination of information and to forge new links between businesses. Not surprisingly, the entertainment area where the 6 x 5 panel (3.84m x 2.40m) 6mm LED screen was positioned, has become the very heart of Casa Azzurri, allowing visitors to experience the full impact of the action from every match, as well as showing pre-match promotional films from participating companies. "Lighthouse supported Casa Azzurri during the 2004 European Championship and is very proud to have been able to repeat this and be part of the World Cup action in such an impactful way,” says Lighthouse managing director Mark Chan. “LED screens were the ideal medium to help bring unity, pride and confidence in the Italian team via live feedback to the fans at the Azzurri camp. Congratulations to the Azzurri, 2006 World Cup Champions!" -END-
Additional information about Casa Azzurri 50 Italian agencies and companies participated. There were 37 promotional activities during the event including food and wine tastings, gala dinners, theatre, cabaret, entertainment, and concerts 600 journalists attended (fixed and hosts) There were 16 institutional meetings and 10 commercial workshops. Casa Azzurri comprised: A total are of 4,000 m2 1,000 m2 of offices and FIGC organizations; 1,000 m2 of offices, TV studios and RAI director studios 500 m2 of official press area; 1,000 m2 for conferences and interviews for players and trainer Lippi 1,000 m2 of ‘promoexpo’ 2,000 m2 of warehouse 5,000 m2 of parking area 1,500 meters of electrical cables for seven TV networks 1 Lighthouse LED Screen for promotional events and watching the Word Cup matches Areas within Casa Azzurri Hall with reception, Puma Shop and press zones Partners lounge, bar and Coffee corner, restaurant for daily 700 meals, entertainment area and fun corners with Subbuteo tables and three “calciobalilla”, billiards and playstation area Press rooms, media centre and FIGC and Casa Azzurri offices 2006 sponsors and partners National Team Sponsors: Puma, Mapei, TIM, Beretta, Bilba, Eminflex, Eurofly, Generali, Green Vision, Olidata, Radio Italia, Sharp, Spazio 24, Uliveto, Volkswagen Companies: Gruppo Branca, Edison, Eutelsat, Fass, Felice Dascoli Audio e luci Service, FICB, FISCT, Forte Village, Giulio Barbieri tensostrutture, Lighthouse Technologies, MB Group, Segafredo, Sella & Mosca, Teruzzi & Puthod, Universal Point, Ursus, Zenit Institutions: AAMS, Veneto Region, Calabria Region, Lazio Region, Comune di Roma, Promuovitalia, Lago Maggiore territory, Province of Brescia, Province of Lecce Media TV Networks: Eurosport, BBC, Sportitalia, Bejing Tv, Pj Peking Tv and China Pr, EITB e TVE from Spain, argentine TYG Sports, VMMA from Belgium, Canal Plus and Duisburg Studio 47 Radio Networks: Radio Duisburg, WDR and Radio Svizzera Quotidiano Nazionale, Il Secolo XIX, Il Tempo, Quotidiano Nazionale, L’Avvenire, Il Mattino, Il Corriere della Sera, La Repubblica, Il Gazzettino, Il Messaggero, Il Giornale, Il Corriere dello Sport, Roma, Il Mattino di Padova, La Nuova Sardegna, Il Giorno, Il Sole 24 Ore, l’Unità, Il Manifesto, Guerin Sportivo, La Gazzetta dello Sport, Il Tirreno, La Stampa, Italpress, Tuttosport France Football, Libération, L’équipe, O’ Globo, Journal de Tarde e Bandsports, The Times and the Sunday Mirror, Washington Post, Oriental About Lighthouse TechnologiesLighthouse Technologies Limited is a leading LED technology developer, manufacturer and global supplier of state-of-the-art LED modular video panels, which can be assembled into large scale video screens for indoor and outdoor use. Specializing in the research and manufacture of LED video screens, Lighthouse has its own intellectual properties with more than 10 active patents worldwide and is committed to remain as the premier creator of intellectual property value. The company’s LED components, panels and complete video systems undergo stringent quality control with power-on, burn-in processes at ISO 14001 and ISO 9001-certified manufacturing plants. Its products have won several international awards, among them, the IBC Exhibition Design Award 2005, the Best-In-Show Award at InfoComm 2005, the Best New Product Award at the National Association of Broadcasters 2002 (NAB) show and the Good Buzz award at InfoComm 2004, the Technological Achievement Certificate of Merit in the 2003 Hong Kong Awards for Industry as well as the prestigious Consumer Product Design Award and the HKITCC Certificate of Merit in Technological Achievement in the 1999 Hong Kong Awards for Industry. Lighthouse was also recognized as one of the Fastest Growing Technology Companies in the 2002 Deloitte Technology Fast 250. Lighthouse operates worldwide, through sales offices and technical support teams in the United States, Canada, South America, United Kingdom, Continental Europe, Africa, the Middle East and Asia Pacific. For more information, please visit www.lighthouse-tech.com. Media Contact: Sarah James, Gasoline Media Limited, Lighthouse Technologies Limited, |