Date: April 2008

LIGHTHOUSE SCREENS HELP PROMOTE ISTANBUL'S ULTIMATE FASHION

Italy, 21 April 2008 - Located at the Nisantasi quarter of Istanbul, the new City’s Nisantasi shopping mall is entirely in keeping with its surroundings, one of Istanbul’s most exclusive and expensive shopping districts.

With the mall designed to be the fashion centre of the capital, City’s Nisantasi’s owner has installed 10 Lighthouse screens to show a range of suitably eye-catching promotional visuals.

On the exterior wall, above the mall’s main entrance, a portrait format 6 x 20 panels (6.12m (w) x 15.2m (h)) curved P16i/o LED screen entices shoppers in to indulge their taste for the latest garments and accessories. Another screen of 5 x 6 panels (5.1m (w) x 4.56m(h)) P16 located just inside.

Further into the building, a 4 x 5 panels (2.56m (w) x 2.4m (h)) Lighthouse P6 screen is situated opposite the elevator entrance on each of the centre’s eight floors. These panels are controlled by two Lighthouse X-drive Pro and two LIP-KX processors for the curved screen, an X-drive Pro and LIP-DX for the indoor P16 screen and an X-drive Pro and eight LIP-DX for the P6 screens.

Astel Electronics, one of Turkey’s biggest AV companies, supplied and installed the Lighthouse panels. “We have been using Lighthouse products for over three years and have a lot of its equipment in our rental stocks,” says Astel’s product manager Mr. Tugberk Buyukbay. “The developers of the City’s Nisantasi centre wanted to use LED screens because of their superb image quality, all-round product quality, long-life and low power consumption. LED screens are also the best choice for outdoor installations because of their durability. Also the sharp curve required for the exterior screen can only be achieved with LED.”

“We chose Lighthouse in particular because of its good reputation, the known quality and reliability of the panels and the availability of local technical support.”

Designed by Lighthouse engineers, Astel’s precisely manufactured frame for the eye-catching exterior screen meant that installation was relatively straightforward. Despite other factors conspiring to make the project more challenging - namely Istanbul’s legendary traffic – Lighthouse’s design made the project as simple as possible. “Nisantasi is the busiest district of Istanbul, so traffic was a major issue,” says Mr Buyukbay. “All transportation of materials had to be done at night under heavy restrictions. The screen installation had to be very precise but, having manufactured the frame according to the Lighthouse CAD drawings, everything fit perfectly.”

Content for the screens is managed by a professional advertising agency, with all 10 screens being controlled and the content fed from a central location.

[Ends]

About Lighthouse Technologies

Lighthouse Technologies Limited is a leading LED technology developer, manufacturer and global supplier of state-of-the-art LED modular video panels, which can be assembled into large scale video screens for indoor and outdoor use. Specializing in the research and manufacture of LED video screens, Lighthouse has its own intellectual properties with more than 10 active patents worldwide and is committed to remain as the premier creator of intellectual property value.

The company’s LED components, panels and complete video systems undergo stringent quality control with power-on, burn-in processes at ISO 14001 and ISO 9001-certified manufacturing plants. Its products have won several international awards, among them, the IBC Exhibition Design Award 2005, the Best-In-Show Award at InfoComm 2005, the Best New Product Award at the National Association of Broadcasters 2002 (NAB) show and the Good Buzz award at InfoComm 2004, the Technological Achievement Certificate of Merit in the 2003 Hong Kong Awards for Industry as well as the prestigious Consumer Product Design Award and the HKITCC Certificate of Merit in Technological Achievement in the 1999 Hong Kong Awards for Industry. Lighthouse was also recognized as one of the Fastest Growing Technology Companies in the 2002 Deloitte Technology Fast 250.

Lighthouse operates worldwide, through sales offices and technical support teams in the United States, Canada, South America, United Kingdom, Continental Europe, Africa, the Middle East and Asia Pacific. For more information, please visit www.lighthouse-tech.com.

Media Contact:

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Lighthouse Technologies Limited,
Suites 531-537, Building 2,
Hong Kong Science Park,
Shatin, N.T.,
Hong Kong.
Tel: 852 2192 1688
Fax: 852 2423 1062
E-mail: info@lighthouse-tech.com
www.lighthouse-tech.com