Date: January 2007
MAJOR MANUFACTURERS CHOOSE LIGHTHOUSE SCREENS AT BOLOGNA MOTOR SHOW
Hong Kong - 22 January, 2007 - Being one of Europe’s oldest university towns, Bologna is synonymous with Italy’s largest motor show which is hosted annually. In December 2006, the event was once again the showcase chosen by many motor manufacturers to launch their new models. There was widespread use of AV technology at the show, and several key exhibitors including Mercedes, Audi, Subaru, etc., were delighted to use the high-quality Lighthouse LED screens at their booths.
“Motor shows are a particularly innovative arena with the major manufacturers continually raising the bar for the design of their stands,” says Roberto Segato, Lighthouse sales director. “Lighthouse LED screens have become an important part of this for many high profile car manufacturers and it’s good to see this trend continued at Bologna.”
Three Italian rental companies used Lighthouse LED screens on several key exhibitor’s stands to let visitors see their new models being put through their paces and to keep them updated on events being staged in real time.
Mario Prataviera, owner of Eurovideo of Casarsa della Delizia expressed, “A Lighthouse R6 screen with dimensions 1.92m x 2.40 m set above the Audi R8 4.2 FSI made the Audi stand one of the key attractions in the exhibition centre. We also installed a 20mm Lighthouse screen with dimensions of 3.84m x 2.88m outdoors for Italvideo Service for Editoriale Domus, publisher of leading Italian car magazine, Quattroruote.”
Other Lighthouse screens were supplied by Video Rental Srl of Udine, Italy whose technical manager Valerio Piccinin added, ”There were two R6 displays on the Mercedes stand, one of which was used to screen an extremely effective digital backdrop for the famous Mercedes 300 SLR. Another R6 screen was assembled in a 3.84m x 2.4m configuration behind a “cross-section” of a B3 Tribeca at the Subaru stand.”
Lighthouse R6 screen with a 3.84m x 2.4m configuration also featured at the Smart stand, visitors were able to view the huge multimedia spectacle and staged in the town’s beautiful main square, Piazza Maggiore, on the eve of the Motor Show.
Lighthouse screen also played a key role in the Smart ForTwo press conference. There, Grandi Schermi (a branch of the huge Euphon communications and broadcast group specializing in large-scale projections) installed a Lighthouse R6 display in a 3.84m x 2.88m configuration with an LIP-KX Interface Processor and Supervisor LH Universal Display Optimizer.
Grandi Schermi’s Senior Production Manager, Nicoletta Bozzo, explained, “At the expo we also installed and operated two Lighthouse R10 10mm pixel pitch displays with dimensions of 3.2m x 2.4m at the large Volkswagen stand.”
As well as the world debut of the German manufacturer’s Cross Touram, the stand featured shows hosted by TV personality Red Ronnie and interviews of the countless personalities visiting the show: top car and bike racing stars, politicians and key players in the automobile industry. The R10 product proved ideal for this application with the light-weight and ultra low power consumption advantages.
[Ends]
About Lighthouse Technologies
Lighthouse Technologies Limited is a leading LED technology developer, manufacturer and global supplier of state-of-the-art LED modular video panels, which can be assembled into large scale video screens for indoor and outdoor use. Specializing in the research and manufacture of LED video screens, Lighthouse has its own intellectual properties with more than 10 active patents worldwide and is committed to remain as the premier creator of intellectual property value.
The company’s LED components, panels and complete video systems undergo stringent quality control with power-on, burn-in processes at ISO 14001 and ISO 9001-certified manufacturing plants. Its products have won several international awards, among them, the IBC Exhibition Design Award 2005, the Best-In-Show Award at InfoComm 2005, the Best New Product Award at the National Association of Broadcasters 2002 (NAB) show and the Good Buzz award at InfoComm 2004, the Technological Achievement Certificate of Merit in the 2003 Hong Kong Awards for Industry as well as the prestigious Consumer Product Design Award and the HKITCC Certificate of Merit in Technological Achievement in the 1999 Hong Kong Awards for Industry. Lighthouse was also recognized as one of the Fastest Growing Technology Companies in the 2002 Deloitte Technology Fast 250.
Lighthouse operates worldwide, through sales offices and technical support teams in the United States, Canada, South America, United Kingdom, Continental Europe, Africa, the Middle East and Asia Pacific. For more information, please visit www.lighthouse-tech.com.
Media Contact:
Sarah James, Gasoline Media Limited,
9 Dalmore Avenue
Claygate
Surrey KT10 0HQ
England.
E-mail: info@gasolinemedia.com
Phone: +44 (0)1372 471472
Lighthouse Technologies Limited,
Suites 531-537, Building 2,
Hong Kong Science Park,
Shatin, N.T.,
Hong Kong.
Tel: 852 2192 1688
Fax: 852 2423 1062
E-mail: info@lighthouse-tech.com">info@lighthouse-tech.com
www.lighthouse-tech.com