Latest London screen brings Lighthouse excellence to the A12
The success of Lighthouse LED screens as roadside advertising media has meant that the number of installations in and around London continues to increase. The latest is in Dagenham, East London.
Located adjacent to the main A12 trunk road, by the old Ford works, London’s most recent Lighthouse roadside installation features its Impact 10 LED screen measuring 12.16m x 2.88m, controlled by the company’s proprietary LIP-HDI M5 technology.
Commissioned by Outdoor Plus, the screen is mounted on a bespoke steel tower, designed, manufactured and installed by London-based SIS Digital. Outdoor Plus has commissioned a number of outdoor advertising screens using Lighthouse panels, including the iconic ‘Twin Towers’ East and West installations by the A13 and A4 respectively.
Lighthouse panels offer many advantages to Outdoor Plus, which is why the company trusts them to deliver information on behalf of its high profile advertising clients. As well as unrivalled image quality, colour rendering and brightness in all weathers, the reliability and speed of installation makes Lighthouse the ideal solution for outdoor advertising.
The short time required to install Lighthouse screens was key to this project because, as with most roadside screen installations, a road closure was necessary to install the tower. Given that the A12 is one of the city’s busiest arterial routes, SIS Digital only had a strict overnight time limit in which to complete the installation and ensure that the screen was fully operational.
Thanks to the company's substantial experience in carrying out such installations, together with their familiarity with using Lighthouse’s LED products, the screen was successfully installed on time.
“Lighthouse LED screens are a tried and tested product, robust, resilient and they offer the level of functionality that ensures digital advertising campaigns always look visually stunning,” says Outdoor Plus sales director Grant Branfoot.