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Coda Audio Appoints New Benelux Distributor
Coda Audio is pleased to announce the appointment of Viladco bvba as its new distributor for the Benelux region. Headed by Hans Engelen, the appointment of Viladco ensures seamless continuity of service for Coda customers.
Hans is very familiar to Coda users throughout Europe, having been a specialist for the company’s audio systems for several years. An audio engineer for over 20 years, he formed Viladco with his business partner Peter van Meensel and is very excited about the company being awarded the Coda distributorship.
“Coda is always seeking new challenges, looking to make new advances and works tirelessly to deliver the best sound reinforcement products,” he says. “The company and its users are also like a real family, which is a great thing to be a part of.”
As well as distributing the product and offering after-sales service, as an experienced front of house engineer Hans is excellently placed to communicate the needs of end users to Coda’s development team, ensuring that new developments deliver what engineers most want.
“When the opportunity to be come a Coda distributor arose, Peter and I saw it as a challenge - but one we were both looking forward to,” says Hans. “There is a lot of interest in Coda products throughout Europe, ViRay is proving very popular and we believe there will be a lot more opportunities opening up over the coming months and years. We are really looking forward to developing the relationship between Coda and new and existing users of the company’s products.”
“From the very first meeting, it was clear to all concerned that Hans brought a high level of professionalism and knowledge to the party. His dedicated approach to customer service and his boundless energy and drive made us all take notice,” comments Coda’s Mick Anderson. “With the changes forced on us by the demise of our former business representatives, Coda had the opportunity to look above and beyond the normal selection process of seeking new distribution partners.
“Competition is strong in Europe, so Coda was keen to find partners who would naturally go that extra mile for the existing customer network, be able to develop the markets, secure ongoing new clients and really develop a large network of satisfied end users in the Benelux region. Of greatest importance is the ability to understand our technologies and communicate this to the markets.
“In Hans and Viladco we have found exactly this and more. Hans has outstanding technical abilities and he combines this with warm human skills, which naturally make him easy to work with.
“There is no proving required for the new set up; from day one, we have seen an ongoing increase in our business both in established and new categories.
“Coda Audio is truly delighted to be working with Viladco. We know that this will be a long and successful relationship, offering maximum benefit and support to all in the Benelux.”